
the
forgotten
flavour
sense
th!nkgreen launches an innovative collaboration with Soundpear on the musical representation of its products.
Soundpear is a company that aims at enriching sensory experiences through the appropriate sound accompaniment (sound-pairing). By conducting fundamental research on multisensory perception it identifies associations between sounds and flavours/aromas and uses them to create music that best matches the sensory profile of various products.
The musical representation of th!nkgreen’s products is achieved through close collaboration between the two teams. During this collaboration, the qualities of each product are analysed and the optimal musical ‘translation’ is pursued. The key attributes that act as a source of inspiration for the music range from aromas, tastes and textures of a product to higher-level concepts like freshness or the environment from which the ingredients originate.
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the
forgotten
flavour
sense
th!nkgreen launches an innovative collaboration with Soundpear on the musical representation of its products…